This is part 2 of a 3-part review of Scott Belsky's book Making Ideas Happen: Overcoming the obstacles between vision and reality.

If you want to go fast, go alone. If you want to go far, go with others.
- African proverb
It’s not always how fast you get there, it’s about what you have to show for the journey when you get there.

As a solo designer, I understand the importance of self-promotion and networking. With that being said, word of mouth has been my driving force for the past 5 years of being in business. I truly have some of the best clients around who willingly share their experiences of working with me. In turn, this generates better leads and happier future clients for me. Honestly, it’s all about trust and likeability. Your likeability directly relates to how people perceive your value. By growing your network of trusted peers and/or clients, you create a constructive outlet that can only benefit you and your business. Quite simply, you need to harness the opportunities around you by having people’s best interests at heart.

Below is my review from the second section of Belsky’s book Making Ideas Happen: Overcoming the obstacles between vision and reality.  This section discusses the importance of partnerships, accountability and community as well as the impact of creating those relationships. 

1.     Capitalize on how you think with others. There are three types of people in terms of thinking and overall productivity:

  • “The Dreamers” have brilliant ideas and endless creativity but rarely execute.
  • “The Doers” organize thoughts and pieces of ideas until they have actionable elements they love.
  • “The Incrementalists” are hybrids of both. They often execute too many ideas and spread themselves too thin.

Once you’ve identified how your team thinks you can play to each of their advantages for the benefit of the project.

2.     Share your ideas. Telling people your ideas puts them into action. Build a community you trust to share ideas with so that you can refine them and make them better. Tap into your network and go public with your goals.

3.     Encourage feedback. Each person arrives at solutions differently. Filter their input and assess what you should “Start, Stop or Continue” doing. Constructive criticism is a gift; treat it as such.

4.     Let go of self-reliance and learn to delegate. Use your resources and evolve with your creative ideas. 

1.     “Hoarding information is an integrity violation” By creating these work relationships you are committing to the reality of your idea and your goals. At this point you have a motivator to not let others down.

2.     Create systems for accountability.

  • Surround yourself with productivity by participating in co-working environments.
  • Learn to appreciate the pressure of the spotlight.
  • Seek competition for the excitement. Ideas are often jolted into action by the catalyst of competition.

1.     Think in circles. Harness your communal forces and seek out the benefits.

  • Create small circles (15 members or less) of trustworthy and reliable members.
  • Meet regularly and assign a leader of the group if it’s a structured meet-up.
  • Extend that circle online for quick feedback and motivation.

2.     Be open to happy accidents. Working amidst others will diversify your options and present new points of view. Take advantage of those suggestions and allow for happy accidents to take your project to the next level.

  • Some things can be reimagined to be what they were always supposed to be.

3.     Identify your unique background. By developing a showcasing your skills and expertise within your community, you establish yourself as a credible source and respected contributor.

  • Engage others be demonstrating your unique perspective.
  • Go outside of your comfort zone.

Sharing truly is caring. Caring about improving your skill-set and about the work you do for others. Become a better collaborator, mentor, and demonstrate your worth. Your circle will notice and respect you for something real, something earned.

Check back for the final section of this book review on February, 1st!

Happy Creating!!